Seasonal patterns: what does this part of the calendar usually do?

Certain stretches of the year have reputations: thin Augusts, strong Q4s, January effects. This thread is for comparing those reputations against what's actually happening now.

Share:

• the seasonal pattern you're watching
• whether this year is following or breaking it
• how it shapes your positioning

Keep claims honest and testable — seasonality is a tendency, not a schedule.