Ego and trading: what does yours cost you?

Ego costs money in specific ways: refusing to take a loss, needing to be right, revenge on the market, refusing to ask for help. The bill arrives in the account statement.

Where does ego bite you?

• the ego-driven decision you keep making
• how you catch it in real time
• the humbling event that shrank it

The stop-loss guide is ego's natural enemy — it admits the possibility of being wrong.